To mark World COPD Day, (16 November), FIP is launching a new series of short videos aiming to support pharmacists in recognising and managing chronic bronchitis in the community.   Chronic bronchitis is included under  the umbrella term COPD (chronic obstructive pulmonary disease), and has numerous clinical consequences, such as predisposition to lower respiratory tract infections, accelerated decline in lung function, and decreased health-related quality of life. Chronic bronchitis can be common and can go unrecognised and undiagnosed at the early stages. Identification, advice, management and referral are all ways in which pharmacists can play a role.