Advocacy is not limited to legislative visits, formal leadership positions, or large-scale policy campaigns. It also occurs through everyday actions that educate others, strengthen patient care, and advance the pharmacy profession. This introductory webinar launches a new webinar series designed to form a practical microcurriculum on pharmacy advocacy. The series will help pharmacy students, educators, practitioners, and early-career professionals progressively build the knowledge, confidence, and skills needed to become effective advocates. In this foundational session, participants will explore patient- and profession-focused advocacy, distinguish between formal “Big A” advocacy and everyday “little a” advocacy, and apply a five-step approach to engage in advocacy effectively. Speakers will address stakeholder engagement, evidence gathering, communication, relationship-building, change management, mentorship, and sustainability using examples from diverse regions and health systems. Future webinars will build upon this foundation through modules on advocacy frameworks and resources, policy brief development, emerging challenges and trends, and the creation of evidence-informed position statements.

Moderator / Chair:
-Rafie Hani Krachni, Student Pharmacist, Algeria.
-Dr. Mohamed Baraka, Vice President and Professor of Clinical Pharmacy, Dubai.

Panelists:
-Dr. Jeanine P. Abrons, PharmD, MS, FAPhA, Co-Director, Adjunct Associate Professor, Lecturer, Owner/founder Travel Medica, United States.
-Dr. Mohamed Baraka, PhD, Vice President and Professor of Clinical Pharmacy, Founder and CEO, Batterjee Medical College, Dubai, United Arab Emirates.
-Dr. Barry A. Bleidt, Adjunct Professor, Barry Bleidt, Florida A&M University.

*Please note that a Zoom account is required to register for this FIP Digital Event. If you are receiving an error message during registration, please create a Zoom account and use the corresponding email address for your registration.