This series will deliver six episodes of CPD bites presenting experiences and views of six pharmacists, from six different countries/regions discussing pharmacists’ role and experience in supporting patients’ self-care/self-manage commonly experienced ailments such as common cold, sore throat, flu, reflux, skin infections, or urinary tract infections. The series will cover the importance of customer satisfaction; patient reassurance; patient loyalty; diagnostic service provision; patient empathy; counter staff training; patient triage; and interactions with physicians in self-care.