This session highlights pharmacist-led initiatives across the Americas that strengthen trust and engagement within communities. Participants will learn how pharmacists can address diverse patient needs, foster cultural sensitivity, and implement patient-centered approaches that improve medication understanding and adherence. The discussion will feature examples of community outreach, personalised care programs, and collaborative initiatives that have successfully bridged gaps in knowledge and access, promoting equitable health outcomes. Attendees will gain actionable strategies to build trust and strengthen the role of pharmacists as accessible, reliable sources of health information

Panellists:
- Leticia Caligras, Pharmacist, FIP CPS Secretary, Uruguay
- Daniel Quesada, Pharmacist at the Ministry of Health; Latin American Director of DHIT, Costa Rica