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Confidence, complacency and convenience: Key elements of influenza vaccination strategies in times of COVID-19

12 October 2021

This digital event will discuss how important it is to promote confidence in influenza vaccines and avoid complacency towards vaccination due to lower influenza rates in the past year. Harnessing the convenience of access to pharmacies will be paramount to achieve these goals. Due to the widespread adoption of disease prevention measures to reduce transmission of COVID-19, the prevalence of the seasonal influenza lowered drastically around the world. However, as more people become vaccinated against COVID-19 and measures such as mask wearing, social distancing and home-based working or schooling are eased, the flu could return with high incidence rates and people could be more susceptible to the influenza virus due to lack of recent exposure. Developing flu vaccines this year has also been more challenging than usual due to less data available. This uncertainty around the return of influenza makes vaccination all the more critical, and it essential to communicate this to the population.

Learning objectives:
1. Discuss the impact of COVID-19 pandemic on the prevalence and evolution of the seasonal influenza around the world.
2. Explore relevance and importance of the influenza vaccination in the coming seasons.
3. Discuss ways to effectively develop confidence in influenza vaccines among the public.
4. Share learnings to address complacency towards the influenza vaccination including harnessing the role of community pharmacists.

-Luís Lourenço, Professional Secretary FIP, Portugal

-Lyn Morgan, Coordinator, Policy & Communications group, Influenza Vaccines Suppliers International Federation of Pharmaceutical Manufacturers’ Associations, France
-Samantha Marsh, Research fellow University of Auckland, National Institute for Health Innovation, New Zealand
- Dermot Twomey, President Irish Pharmacy Union, Ireland
- Danielle Paes, Chief Pharmacist Officer Canadian Pharmacists’ Association, Canada